Email Newsletter Copywriting | Soulkitchen

Soulkitchen is a luxury restaurant, cocktail bar, and club that recently had their grand opening in Amsterdam, and they approached me to write engaging copy for their announcement newsletter.

As a hospitality copywriter, my first step was to gain a thorough understanding of their target audience and brand vision to craft a tone that resonated with their upscale yet dynamic concept. The language had to capture both the sophistication of their brand and the energetic vibe of their space.